The way Australians and New Zealanders are travelling is continuing to evolve – and the latest Virtuoso Luxe Report has revealed what’s inspiring us most for 2026. From epic expedition cruises to creating meaningful family moments in exciting destinations, the coming year is all about deeper, slower and more rewarding travel experiences.
Here’s a snapshot of what’s hot, where we’re headed and the key themes defining the future of luxury travel in 2026.
What’s Hot in 2026
Expedition Cruising
From Antarctica to the Artic, The Kimberley to Alaska, expedition cruising is booming. These small-ship adventures are attracting travellers who want to explore untouched corners of the world, without sacrificing comfort or style. Think Zodiac landings on ice shelves, expert-led wildlife encounters and onboard experiences that rival the world’s finest hotels. The appeal lies in combining the discovery of somewhere extraordinary with the indulgence of few crowds, exquisite dining and luxe facilities.
Multi-Generational Family Travel
Family travel remains one of the strongest drivers for 2026, with more families choosing to travel together across generations. Grandparents, parents and children are coming together for milestone celebrations and memory-making escapes, often choosing private villas, luxury lodges or cruise charters that cater to everyone. These trips are less about ticking off sights and more about shared experiences, like a glass-bottom boat trip in Fiji or a family cooking class in the hills of Tuscany.
Local Immersion and Culture
Travellers are craving authentic connection, to places, people and traditions. Experiences like farm to table dining in Portugal, artisan-led workshops in Japan or guided tours of Vietnam’s cultural and historical landmarks are high on the wish list. The emphasis is on learning, engaging and being part of the story and place, rather than simply observing it. It reflects a wider global movement, from tourist to traveller, and from sightseeing to truly experiencing. Â
Health and Wellness
Wellness travel has evolved significantly from the days of getting a massage here and there, to now holistic wellbeing escapes. In 2026, travellers are seeking yoga retreats in Bali, nature-based stays in Bhutan and restorative spa experiences in the Mediterranean. It’s not just about relaxation, but about reconnection – to self, to nature, to health and to balance. Wellness travel is showing increasing popularity among solo travellers and friend groups, as well as families looking to reset together. Â
2026’s Top Destinations
Japan
Crowned the number one destination for 2026 and overtaking Italy for the first time, Japan continues to capture hearts with its unique blend of ancient tradition and cutting-edge innovation. Tokyo and Kyoto have taken out the top two most popular cities for next year also, with Kyoto appearing on the list for the first time. From Michelin-star dining and tranquil temples to cherry blossom season, skiing and the convenience of high-speed rail travel, Japan offers an unmatched cultural experience for families, honeymooners, cruisers and solo travellers alike.
The Mediterranean
The timeless allure of the Mediterranean shows no signs of fading with Italy, Greece and Croatia leading the list of European favourites, followed closely by Portugal and Spain. Travellers are embracing the slower rhythms of the Mediterranean lifestyle with cruisers, honeymooners and solo travellers marking Southern Europe amongst their go-to destinations.
Fiji
Fiji remains one of the favourite destinations for Australian and New Zealand travellers, particularly for families and couples. With its welcoming hospitality, easy access and natural beauty, Fiji offers everything from all-inclusive resort stays to private island eco retreats. It’s the ideal place to unwind, reconnect and celebrate milestones together, whether travelling with the kids or planning a romantic escape.
Destinations on the Rise in 2026
Antarctica
Topping the list of emerging destinations, Antarctica continues to attract adventurous travellers, with expedition cruising leading the charge. This once-in-a-lifetime destination offers the ultimate blend of untouched wilderness, wildlife encounters, education and understated luxury.
South Asia: Sri Lanka, India and Bhutan
The rise of luxe adventure and cultural immersion is driving renewed interest in South Asia. Sri Lanka’s coastal charm and wildlife encounters, India’s sensory-rich traditions and Bhutan’s serene spirituality make this trio perfect for travellers seeking depth, discovery and wellness in equal measure.
Scandinavia and the Arctic
Norway, Iceland and the Arctic are emerging as must-see destinations for those craving nature, adventure and tranquillity. Whether it’s cruising the Norwegian fjords, chasing the Northern Lights or soaking in Iceland’s geothermal hot springs, these northern escapes are increasing in popularity as Southern Europe warms and crowds and for their raw beauty and refined simplicity.
Northern Africa
Egypt and Morocco are also trending, driven by a growing desire for adventure and cultural immersion as well as an increased sense of stability in the countries. From sailing the Nile to exploring Marrakech’s vibrant souks, these destinations offer a sense of history, mystery and magic and are especially popular with solo travellers looking for meaningful experiences.
Key Themes Defining the Year Ahead
The Call of the Quiet
There’s a growing desire to explore less-crowded destinations and travellers are venturing off the beaten track to serene corners of the world like Antarctica, Scandinavia, the Arctic and Bhutan. Expedition cruising and adventure travel are making these remote, pristine places more accessible, while avoiding over-touristed destinations has emerged as a leading sustainable practice among luxury travellers.
Adventure with Intention
While the ‘fear of missing out’ continues to drive travel, once travellers arrive, they’re slowing down. Longer stays are becoming the norm (even in popular destinations like Europe) with more immersive itineraries in destinations like Sri Lanka, Morocco and South Africa. The mindset is shifting form ‘see it all’ to ‘feel it deeply’, with a focus on authentic culture, connection with nature and building meaningful experiences with travel companions. Â
The Wellness Revival
The post-pandemic wellness wave and self-care culture is maturing into something more soulful. Travellers are seeking stillness and simplicity and a chance for rest and relaxation, with yoga retreats or digital detoxes in nature. Whether solo or with friends or family, these trips offer the chance to return home with a renewed sense of calm and clearer understanding of self. It’s clear that wellness is no longer an add-on to travel, it’s becoming the reason for it.
From Screen to Reality
The popularity of hit shows like White Lotus, Emily in Paris and House of the Dragon for example are influencing where people want to travel next. Iconic backdrops and cinematic moments are sparking wanderlust, with travellers eager to walk in the footsteps of their favourite characters and explore the real-life sets behind the screen.
Ultraluxe Travel Redefined
Luxury is becoming more seamless, private and all-inclusive. The new definition of ‘ultraluxe’ is less about opulence and more about effortlessness, think private villas, chartered yachts, personal chefs and end-to-end experiences where every detail is taken care of. Celebration travel and passion-point journeys, focused on art, food and wine or sport for example, are some of the most popular ultraluxe travel experiences in 2026.
Plan Your 2026 Journey with Travelcall
From an expedition cruise through the Arctic to a family celebration in Fiji or a culinary escape through Italy, Travelcall’s expert advisors can curate a journey designed around you, with the insider access, seamless planning and personalised care that make all the difference. Start planning your 2026 journey with Travelcall today, the world is waiting.
About the Virtuoso Luxe Report
The Virtuoso Luxe Report is based on insights from more than 2,400 Virtuoso-affiliated travel advisors across 50 countries, including over 300 advisors in Australia and New Zealand. It’s one of the most respected barometers of global luxury travel trends, shaped by real requests, bookings and conversations with the world’s most discerning travellers.
Contact your Travelcall advisor to plan your next trip.
MELBOURNE 03 9252 3800 | SYDNEY 02 8333 7700 | BRISBANE 07 3368 2113
or email travel@travelcall.com.au
